The purpose of this research is to study the causal relationship between satisfaction and behavioral tendencies of consumers with quality sports services Sport in Tehran. The research method is descriptive and correlational in this field have been implemented. The population of all consumers of sport in Tehran 2700000 thousand people, according to the Cochrane, 300 were selected as the sample after the 290 questionnaires were returned questionnaires. To collect survey data from demographic features, quality of Sports of Chin Liu (2008), the consent of the athletes Cho (2003) and behavioral tendencies Riu & et al (2010) was used. The results showed that the quality of the sport affects consumer satisfaction. The results also showed that consumer satisfaction is affecting the sport on their behavioral tendencies. Between perceived value and behavioral tendencies from the perspective of a significant positive relationship was observed athletes. According to the results suggest that coaches and sport officials in Tehran by increasing the quality of services provided satisfy its consumers and their presence would tend to be.

The purpose of this research, the relationship between knowledge of and attitudes toward physical education students is the school successfully. The research in this study is a correlation. The population was 200 times the number of samples was determined by society. The instruments demographic characteristics questionnaire of 10 questions students' knowledge in the field of information and a questionnaire of 15 questions was the vision and achievement program for students. The reliability of information 0/80 and 0/79 reliability perspective, and students were equal. Kolmogorov-Smirnov test data for inferential analysis, regression and t-test was used. The results showed that the relationship between information, and academic achievement (p > 0.05 and r = 0.029) does not exist.

The purpose of this study was the comparison of Socio-economic status (SES) of families and social support of parents for physical exercises of their children. In the present study the statistical subjects included high school students that were chosen cluster-randomly from two areas of Tehran city. These areas were 18th (at south), and 5th (at North). Finally, 272 out of 300 questionnaires were filled out and sent back correctly. Two main questionnaires were used to measure SES and parental support of children physical activity. Socio-economic status questionnaire (SES; Sharky, 1987) for determining 3 socio-economic variables (sexuality, income and literacy).A research made questionnaire for determining the social support of parents for physical exercise of children . The validity of questionnaires determined by experts and the reliability for the SES questionnaire was (α=0.81), and social support of parents for physical exercise questionnaire (α=0.87). K-S test was used to ascertain data normality. Descriptive statistics (mean, frequencies…), and inferential statistic (independent t-test) utilized to analyze data. The results indicated the significant difference between social support of parents for physical exercises at the North and South of Tehran city (sig = 0.0001, t = 5.803).

Marketing literature and the humanities in all human behavior and decisions based on rationality is established. Of Habermas views, attitudes and patterns of human rationality governing the calculation of the profit or loss does not include the functional and cultural factors and values, but also the mental processes are involved. In recent years, with the increasing number of Internet users and ecommerce, identifying consumer behavior in the digital space is very important. Consumer behavior, a set of activities is to acquire, use or non-use of goods and services takes place. The key points of this paper is to examine consumer behavior in electronic commerce. It is extremely helpful for consumers to purchase.